Cookie is a short text file, which the visited site sends into the browser. It enables the web to register information about your visit, e.g. the preferred language and other settings. The next visit of the web page can be simpler and more productive. Cookie files are important. Without it the web browsing would be much more complicated.
Cookie files are used for many purposes. We use them, for example to store your settings of safe searching, for selection of relevant adds, to monitor the number of visitors of the site, to simplify registration of new services and to protect your data.
Types of cookies used
These cookies carry information on the current setting of the site. If a web site supports personalization, e.g. enlargement of text, change of colours etc., the information will be stored in the cookies.
If a web site supports user login, the cookie security files are used to verify users, to prevent fraudulent use of login credentials and to protect users’ data against access of unauthorized parties.
Process cookie files enable web sites to provide services, which the visitors expect, e.g. navigation on web sites or an access to secured parts of a site. Without the cookie files the site will not operate properly.
It means collection of data on visitors’ behaviour. This could mean e.g. information about the sites the visitors visit the most or whether certain site display errors. These cookies help us to improve our services and the user environment on the site.
Google Analytics is Google Corporation’s analytic tool, which assists the web site and application owners to understands, how the visitors use the sites and applications. It may use a set of cookie files to collect information and creation of overviews of the use of web sites without Google Corporation learning any personal identification data of individual visitor’s. The main cookie file, used by Google Analytics service, is the __ga file.
On top of compiling statistics of web site usage, Google Analytics can, together with advertising cookies, display more relevant adds in Google services (e.g. Google Search) on the web.